🎙️ This week’s Five-Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector.

Hyatt expands with its new Unscripted brand and the launch of Hyatt House South Melbourne—marking its entry into Australia’s extended-stay market. Hilton celebrates a major milestone with its 1,000th luxury and lifestyle property, with more than 150 openings expected in 2025. 1834 Hotels grows its white-label footprint with 18 Elanor Group properties and a strong push on underutilised space and digital check-ins. La Vie unveils an $18M rebrand in Sydney, while Intrepid acquires boutique stays in Tasmania and Marrakech. In tech and trends, AI security and personalisation dominate headlines, while Marriott and Plantation Island Resort lead the charge on sustainability and community engagement.