1. The Right Pitch - know who you are, know PRECISELY who you help, and HOW you help them.

2. The Right Content - demonstrate your true value, and don't be precious about your content; share it openly.

3. The Right Products - digital products are the easiest, and most valuable.

4. The Right Profile - do you attract the right opportunities? Make a sold online presence, through social media and associations.

5. The Right Partnership - establish strategic partnerships that are mutually beneficial.