Video is widely considered to be the number one way to connect with your audience and even if it's not your favourite content format, it's hard to avoid if you want to make sure you're getting the best return on your content marketing efforts. But in the rush to get our message out via video, it's easy to skip the critical step of developing a video strategy.

In this episode, I'm sharing the five steps you can take to establish a solid, strategic foundation for producing video as part of your content marketing plan.

The five steps for developing a video strategy covered:

1. Set your objectives to make your video strategy measurable and timebound.
2. What you need to know about your target audience so you're creating the right content, for the right people, in the right places.
3. How to set up a video production process
4. The key elements to cover when contenting planning for video
5. How to establish an implementation timeline