5 Steps to An Impeccable 2020 Sales Enablement StrategyToday, the “sales enablement” title is linked to over 7,400 jobs on LinkedIn.

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions.

Marketing leadership will play a more crucial role in sales enablement leadership and ownership.

With these predictions as a foundation for sales enablement success in 2020, Shea and I discussed how to incorporate them into your company’s strategy.

Prioritize Sales Enablement TechnologyDespite creating a dedicated sales enablement function and staffing resources, few companies are actually meeting their sales enablement goals. | To read full story, visit https://startuparound.com/read/1584396006.8639255/5-Steps-to-An-Impeccable-2020-Sales-Enablement-Strategy?ref=audio_experience