December 01, 2015

5 Steps To Building A Beautiful Brand

20 minutes

It’s my belief that you cannot succeed in business if you don’t understand the importance of branding. While many think it’s an art, I think it’s a strategy. Today, I have broken it down into a few simple steps.

https://startupcamp.com/wp-content/uploads/2015/11/00261.mp3

In This Episode You’ll Learn:

Why companies pay millions to brand their organizations

What all branding stems from

The 4 common confusions of branding

How design should relate to branding

The definition of branding

How to leverage emotional consistency to build your brand

Why biology matters when forming your company’s identity

Shortcuts for developing your eye

Important Takeaways From This Episode:

If they knew what you knew, they would do as you do.

The best entrepreneurs understand that success in the market is making something complex seem simple.

Your brand isn’t what you say it is; it’s what they say it is.

A wealth of information creates a poverty of attention.

Good design tells customers that if they care this much about the smallest details, then they must care about me.

Do what you do and do it well, and what you don’t do well, outsource.

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