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In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals.

Now on to Step 2: defining the finish line for each goal. That is, determine how you will know when it is "done." I know, this seems glaringly obvious, but it is the place where most people get hung up on trying to measure outcomes - we don't know what “done” is.

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