Today, Jackie shares five steps to creating driver personas for your trucking company. By leveraging existing driver pools, identifying key characteristics and demographics, highlighting your top personas, finding current roadblocks and challenges, and showing the path to success with your company, trucking companies can build a strong and reliable workforce through personalized recruitment campaigns.

Whether you're just starting or looking to improve your recruitment strategies, this podcast offers practical tips for defining and targeting driver personas that can help you attract and retain top talent in the trucking and logistics industry.