5 Steps To Make Your First Million - Chris LaCorata and Harry Sardinas

Meet Chris LaCorata, a dynamic Brand Representative at Grassi hailing from South Carolina, who brings serious heat to the beverage game! In a high-octane conversation with Harry, Chris unpacks how he smashed through the first million in sales with innovative water products that blend purpose, passion, and performance. They reveal five powerhouse strategies: defining a mission-driven brand, rallying family around the vision, staying sharp on market trends, building brick by brick, and teaming up with relentless, like-minded partners. Chris doesn’t shy away from the gritty challenges of the ultra-competitive beverage industry—he tackles them head-on with a focus on sustainability, social impact, and job creation. From self-funding the dream to evolving with consumer demands, Chris is on a mission to shake up the industry and hydrate the world with purpose-packed products!

About The Guest

Graasi began not as a typical beverage start-up, but as a mission to revitalize a rural town devastated by factory shutdowns and job loss—a place where founder Chris LaCorata once started his career. After witnessing the widespread impact of outsourcing and factory closures across the U.S., LaCorata left his corporate role in 2017 to help create Empire State Brands, a project aimed at supporting local farmers, creating jobs, and driving economic growth. When the pandemic disrupted this effort, he pivoted to launch Graasi, a clean, healthy beverage brand focused on immunity-boosting barley grass water. Graasi is USDA certified organic, packed with essential vitamins, and proudly made in the U.S., with a mission rooted in community health and economic resilience.

For More About Chris LaCorata:

Timestamp

00:00 - Introduction: Achieving Your First Million

00:07 - Chris and His Water Product

00:21 - Five Steps for Entrepreneurs

00:30 - Unstoppable Podcast Welcome

03:07 - Building Your Company

03:48 - Partner with the Hungry

04:40 - Competing in the Beverage Industry

06:47 - Health Movement and Barley Product

10:20 - Government and Consumer Education

17:12 - Social Responsibility and Organic Commitment

26:47 - Funding and Growth in Small Business

28:50 - Final Thoughts and Contact Information

31:25 - Entrepreneurship Journey

31:51 - Challenges for Small Business

32:22 - Impact of Entrepreneurs

32:51 - Final Thoughts and Encouragement

33:05 - Outro and Future ExpectationsAbout The Host

Harry Sardinas is an Exponential Business Growth Strategist, Empowerment, Leadership, Public Speaking and Business Coach living in London, Influencer with 283,000+ followers, Events Organizer-connecting investors and entrepreneurs with opportunities. Harry helps companies to turn their products into global brands from the stage and he mentors tech companies and businesses to Get Pitch Ready and Investment Ready.

Feel free to connect with me here: to explore about events, speaking, branding and marketing solutions for entrepreneurs and influencers. I am launching a collaborative book for entrepreneurs who have sold at least 1 million pounds. Message me (Harry) +447775596554 to collaborate.

If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: -

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IMPORTANT: Earnings and Legal Disclaimers

We don’t believe in get-rich-quick programs or guarantees of specific outcomes. We believe in hard work, adding value, and serving others, and our programs are designed to help you achieve those goals. As stated by law, we cannot and do not make any guarantees regarding your ability to achieve financial results, earn money, or improve your health using our ideas, information, programs, or strategies. Your success depends on your own efforts, skills, and circumstances, which are beyond our control.

We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at [email protected]

"Unstoppable Podcast - Harry Sardinas," podcast brings you inspiring conversations with influential millionaires, angel investors, property investors, thought leaders, and entrepreneurs who are making a massive difference in the world with their innovative products and services.