For arts organizations, the vast majority of your audience is not subscribers and donors; over 90% of your patrons are the ones who come and go, never to engage with another performance again. How can arts administrators capture that large segment of their audience base and stop the churn? Redesign the user experience. This episode, Aubrey talks with UX and product designer, Linda Hsieh Logston. She shares five steps to applying UX design to arts management. 

The Offstage Mic is made possible by Artelize: their Audience Retention Dashboard is the one-stop place to access your audience data across every important metric. And also by Annual Fund Toolkit: they’ve built a support system to help grow your donor community and major gift pipeline.