How to Sell on Instagram: Strategy is Key - Create a Content Strategy First

If you want to sell on Instagram you'll need a content strategy. You can no longer put a post up and expect it to convert. Nicole suggests reverse engineering your content strategy.

For example, are you getting ready for a launch? What is going on right now in your business that you can strategically post about to drive traffic to that offer? Think of it as pre-launch and launch content. Pre-launch content prepares your audience that a launch is coming.

Prior to launching, educate your audience and help them recognize that they have a problem and you have the answer to solve the problem.

The 5 content strategies that convert:

1. Triggering
2. Limiting Beliefs
3. Address Objections
4. Educational
5. Personal

The goal is to build relationships and trust.

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