We're in an action phase at camp, or at least we hope they are in an action phase. That "they" is camper parents.

On this episode, we're laying out five strategies backed by recent insights that can help lead parents to the critical actions we want, and need, them to take right now. We want to lead them to register, recruit, and retain. These key actions, and leading as many parents as possible to take them confidently and decisively, can be catalyzed by our intentional intervention and effective engagement.

Each strategy is then paired with an attainable action that we can take right now that will help lead these parents to action. Grab your favorite notepad or task manager and get ready to contextualize your next steps.

Plus, our #StatOfTheWeek highlights where we were post-camp 2026 with parent likelihood to recommend camp, and helps us wonder what we're doing to equip and empower those enthusiasts to tell our story.

Quick Links

Camper Recruitment & Retention Playbook - Travis Allison

Immersive 1st & Day Camp Community - Dan Weir

Cho-Yeh Cookies

Tic Tac Toe Marketing for Camps

#StatOfTheWeek

Why Camp? Kit

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