So you’re a master at what you do, your products are basically woven with magic and that whole shipping or on-boarding process? Yeah, you’ve got it down pat. But in today’s modern world, best practices and getting what you asked for aren’t enough on their own. Today we’re talking about how you can up the ante and enhance your customer’s experience by surprising and delighting. Basically how to transform your customer’s perception of engaging with your brand from dishevelled pony to full-blown unicorn rainbow extravaganzas with extra sprinkles and waterfalls of glitter.