Going through an acquisition comes with tons of pressure, fear, opportunity…and surprises.

But making it through gives you more confidence for the next time and a desire to pay it forward for those who come after us.

In that spirit, I sat down with my long-time business partner, Ryan Watson, to discuss the surprises we have experienced during M&A processes.

Ryan and I led the acquisition of our influencer marketing company in 2018. Today, Ryan regularly advises his clients on both sides of the M&A process as a Partner at Upsourced Accounting, a group of future-focused financial strategists who provide digital accounting and CFO services to the creative industry.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit behearty.substack.com/subscribe