This episode is sponsored by emfluence.

Bringing marketing automation to life requires alignment between executives and the teams they lead. In this episode, we break down how different roles like CMOs, marketing directors, and marketing managers work together to turn strategy into action.

Our guest is emfluence President and CEO David Cacioppo, and he joins us to talk about tactical ways to get more out of your marketing technology investment. We discuss steps that marketing teams can take to improve lead management, customer retention, and tracking ROI.

More from emfluence:

• If you’re ready to optimize your marketing automation strategy, check out emfluencemarketingplatform.com to learn more!