Grey Matter: A Podcast About Ideas

5 Takeaways for SMW 2023


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This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!

The Things:
1. How brands should involve creators.
2. Being ready to shift social strategies quickly.
3. Brands and creators creating genuine authenticity
4. The difference between Influencers versus creators
5. Understanding that creators and influencers are growing their versatility

Hosts: Joey Scarillo, Kylie MacDonald, Shylene Radinsky

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Grey Matter: A Podcast About IdeasBy Grey Group

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