Starting a podcast or blog can be overwhelming. And while it’s important to develop your own voice and point-of-view, you don’t have to reinvent the wheel with your format. 

There are many tried and true content formats that provide a solid place to start, and can be helpful for beginners and seasoned creators alike. 

In this episode, we explore five different templates that you can use to create a high-quality podcast, article, or blog post. 

Main takeaways

• Roundups may seem overdone but they can still be effective if you put your own spin on them. Having people share their input allows you to drive organic traffic to your site and builds your community simultaneously. Doing a roundup via podcast adds a barrier because it takes more effort and know-how to execute well. 
• Story or documentary-driven posts use a story or real-life event, supported by deep research, to draw people in. This is a great way to illustrate a problem, solution, or moral. 
• Biography or storytelling can be well done when you let the reader or viewer draw the conclusions rather than doing it for them.
• Teach, inspire, or entertain are three solid goals for creating content. You don’t have to hit all three; just one can be enough. 
• List posts are overdone but they are still effective at drawing attention and getting people to engage. 
• Epic guides should exist to beat any other post or resource about that specific topic. 
• Interviews are a great way to gain deep insights into individuals or topics. However, the interview is only as good as the guest. 

Creators of the day 

• Charli Prangley
• Jala Smith-Huys

Resources of the day

• Seek and Swoon
• Anker PowerCore+ Portable Charger
• 20 Bits I Learned About Design, Business, and Community by Dan Cederholm

Thought of the day

Links

• James Clear
• Malcom Gladwell
• Startup Podcast
• The Great Discontent
• I Am a Creator 
• I Am a Blogger
• Side Hustle School Podcast
• Snowball: Warren Buffett and the Business of Life by Alice Schroeder
• Free Solo Movie
• Justin Jackson’s Words
• 21 Lessons for the 21st Century by Yuval Noah Harari 
• Chase Jarvis Live

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