Brain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing the underlying people, process, and technology issues -- always in that order.

The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results.

LINKS TO KNOW

Visit Brain+Trust Partners to learn more about the firm: http://braintrust.partners

Follow the firm on Twitter: twitter.com/yourbraintrust

This podcast is a production of Unthinkable Media, makers of refreshingly entertaining podcasts about work. More at http://unthinkablemedia.com