In today’s episode, Jonathan Fishman, VP of Marketing at Storemaven, is joined by Eitam Dror, Marcom Manager. They discuss Eitam's journey at Adidas Israel as the Head of Communications and PR, his experience at Soda Stream as the Global Creator Communications and Community Manager, and ultimately, how he came to be in his current role. Each of these brands has a unique story. Eitam takes a deep dive into what "a story" means and how it can be used within an organization. Additionally, Jonathan and Eitam discuss ways to overcome people-pleasing challenges.