Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation.

00:00 Introduction to Kathy Argyriou and Freewheel

02:11 Kathy's Journey from Greece to Ad Tech

06:10 Explaining Programmatic Advertising

09:25 The Data Currency Dilemma in Streaming

14:01 To Fill or Not to Fill?

19:25 The Future of FAST Channels

20:25 Challenges of Live Streaming Events

25:02 Interactive Innovation

26:05 Diversity in Ad Tech

29:33 Advice for the Next Generation in Ad Tech

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Produced by Next Chapter Podcasts

Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.