Nearly 30% of all desktop and mobile searches on Google Search required 5 to more than 11 keyword phrases! It seems that people are using more keyword phrases because they are struggling to find what they are looking for. In this episode, I deep dive into the persisting issues relating to Google Search, and what all the stakeholders - tech companies, users, and marketers - need to do achieve a more reliable and user-friendly online search.

(00:00) Introduction

(00:58) Backstory on seemingly dissatisfaction with Google search results

(03:27) Incresing complexity of online search

(08:22) Challenges facing online search

(10:47) Likely route to reliable and user-friendly online search