This week I got to chat with the amazing Joanna Waterfall. Joanna is the Founder of Yellow Co, an organization birthed from an idea that struck her one day while she was in the shower. With a degree in graphic design and digital media and a background in branding, she believes that creativity, business, community and social impact should all go hand in hand. She and her work have been featured in publications such as Forbes, The Huffington Post, Darling Magazine, The Good Trade, LA Lady Magazine, Bossladies Magazine, and more. This conversation inspired me and I think it will too- is there something you wish existed? What if you were the one to create it?

To learn more about Joanna check out

Instagram @joannawaterfall

The Yellow Collective www.yellowco.co

Introduction Music “it can be done” by Airae via epidemic sound.

Editing by Steven Burnette from The Cult Popcast

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