Times were definitely changing and we all had to change our sales process.

One of those “new” sales techniques and processes was called 

The Road to a Sale.

This was also referred to in the USA as the playbook. 

They would say “we should consider ourselves a Team and we need a playbook to go by.

It consists of a series of steps you needed to take to end up with a sale. 

In my next episode, I’ll do a separate Podcast to cover them in more depth and detail but here is a broad brush stroke of the steps.

Step 1

Meet and Greet

Step 2

Fact Finding

Step 3

Select a Vehicle

Step 4

Presentation and Demo

Step 5

Trial Close

Step 6

Trade in Evaluation and Trade in Walk Around.

Step 7

The Write Up

Step 8

Negotiate and Close

Step 9

Proper Double Close

Step 10

Delivery

Website: https://www.gordonmcleish.com/