In this episode, I explore the concept of touchpoints and how they shape your customers’ journey. By mapping these interactions, you can identify where print marketing tactics can have the greatest impact.

I also dive into the "Rule of 7" – the idea that a customer needs to see or hear your message at least seven times before taking action – and how print can play a vital role in reinforcing your brand at key moments.

If you’re ready to create a more strategic and impactful marketing plan, this episode will show you how to align print with your customer journey for maximum effect.