In this episode, Joe Nicosia, Executive Vice President Louis Dreyfus Company and current Chairman of National Cotton Council, shares his insights on the crucial role of merchants in the ever-evolving cotton industry.

Joe reflects on his background, the influence of strong women in his life, and the importance of diversity in business.

We discuss the multifaceted responsibilities of a merchant, from the traditional role of managing price risks and ensuring quality, to the growing need for merchants to effectively communicate cotton's sustainable narrative amidst competition from man-made fibers.