Marketing is a long game. How to keep building impressions with your audience while keeping it fresh.

We've said it before and we'll say it again: Marketing is a long game, and this month's lesson is all about leaning into that: recognizing that your audience will need to "meet" you 7 or 12 or maybe even 20 times before they're ready to hand over their credit card, but that if you keep the faith and keep showing up - consistently - that those bookings will eventually happen.

Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club