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Ian H. Robertson‘s The Winner Effect: The Neuroscience of Success and Failure is a captivating exploration of what makes winners tick. Through neuroscience, psychology, and sociology, the book unravels how success influences the brain and behavior, sometimes creating a positive feedback loop of achievement, but also revealing its potential pitfalls. This book is a must-read for leaders, entrepreneurs, and self-improvement enthusiasts seeking to harness success while maintaining balance and perspective.