Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

Title, format, price, ads, publicity, social media, events, email marketing, what matters for YOUR book?

Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

During this 20 minute presentation Bridget will cover:

• When you should begin plans to launch your book
• The first question each author must answer before developing an effective publishing and marketing plan
• The most important marketing tool
• The least sexy, most crucial effective element of any marketing campaign
• Developing YOUR marketing/promotional campaign