Fourteen years. Nearly $3M in revenue. And a whole lot of lessons learned the hard way.

In this episode, I'm getting personal and sharing the five things I wish someone had told me before I launched Encircled — from the cash flow mistake that almost broke us during a growth period, to the PR agency I hired too soon, to the mindset shift that changed everything about how I show up as a founder.

Whether you're pre-launch or in the early stages of building your product-based business, this one's for you.

We cover:

Why cash flow and profit are NOT the same thing (and how to get a handle on both from day one)

The agency mistake I made early on — and what to do instead

Why your mindset is literally the ceiling of your business

Why hitting your next milestone won't make things easier — just different

How to be your own best boss instead of your own worst one

Links + resources mentioned in this episode are in the show notes at https://www.kristisoomer.com.

Ready to stop figuring it out alone? I have a couple of spots open for pre-launch and early stage founders who want someone in their corner.

Book a free discovery call at https://www.kristisoomer.com.

If this episode resonated, follow me on Instagram https://www.instagram.com/kristisoomer and share it with a founder friend who needs to hear this. 🎙️