On this episode of getDigital, Bhavik interviews Adam Baetu, a Facebook Ads Specialist and Director of Online Marketing Now. Their conversation dives deep as they tackle all about Facebook Ads, how a conversation is the new lead, and how to get more intimate in Facebook using advertising. Also, stay tuned to hear Adam’s cool targeting hacks.

 

  “You’ve got to have a relationship with somebody on Facebook in order for them to become a customer of yours. And that relationship takes time.”

-Adam Baetu

 

Timestamps:

 

00:50 – Adam’s professional and business background

02:01 – they talk about the new Facebook algorithm for setting up Facebook Ads

02:50 – Facebook’s tracking and retargeting capabilities

03:43 – building customer relationship in social media

04:55 – how to create unbeatable Facebook ads campaign through authentic relationship building

05:30 – number of B2B and B2C touchpoints is needed to get a conversion

06:33 – examples of retargeting strategies: lead magnet, white paper, and email opt-ins

08:41 – different ad models: cost per lead and cost per acquisition, knowing your marketing campaign cost-effectiveness and budget

10:02 – how people get intimate with Facebook

11:49 – design and targeting tips for effective Facebook ads that get results

14:39 – the difference between Facebook Boost and Facebook Ads

16:06– Adam’s ultimate Facebook retargeting hacks to help maximize your conversion

 

Resources

Facebook Audience Insights

Connect with Adam

• Website-Online Marketing Now
• Facebook-Online Marketing Now
• Twitter-@dambaetu

 

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