In this episode of The Local Marketing Lab, Justin is joined by restaurant marketing expert Matt Plapp, CEO of America’s Best Restaurants. With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store.

Here are some topics discussed in the episode around tips for meaningful customer engagement:

• The power of community-focused social media content
• Tips for what to post on your business’s social media pages
• Automate messaging workflows to collect customer data and send offers
• Meaningful in-store customer engagement
• Examples of restaurants that do social media well and those that don’t

Resources

• Connect with Matt Plapp on LinkedIn or check out his website.
• Learn more about America’s Best Restaurants.
• Check out Matt’s podcasts:
• MPTV
• Restaurant Expert Roundup
• Own Their Phones
• Restaurant Marketing Secrets

Other shout-outs

• Hofbrauhaus Buffalo — Super fun brand + helping Matt replicate their success across other restaurants
• Gary Vee (Vaynerchuck) — Helping businesses keep it simple and do those things over and over
• Red Bull — Great example of a brand that does social media well
• Primanti Brothers — Fun brand with great social media and engaging content
• Louie’s Waffle House — Restaurant near Chicago with good community involvement
• Little Italy Ristorante — Amazing video content that involves the community