Creating a first impression is crucial. It used to be formed when you made eye contact and shook hands.

Today your first impression is made on social media.

In this episode I give you 5 ways to improve your first impression on the most important business to business medium, LinkedIn

(0:00) Introduction

(0:30) Overview: LinkedIn's Role in First Impressions

(2:39) Five Tips to Improve Your LinkedIn Profile

(3:32) Check Your LinkedIn Social Selling Index

(3:56) Tip 1: Achieving a Professional Headshot

(5:25) Tip 2: Maximizing LinkedIn Profile Backdrop

(6:01) Tip 3: Crafting an Effective Headline

(8:59) Tip 4: Growing Connections and Followers

(9:24) Tip 5: Optimizing the 'About' Section

(10:47) Summary and Conclusion