Having a successful event can be the difference between getting repeat attendees (and making money) or finding yourself with a lot of grumbling from sponsors, attendees and speakers after your event has concluded.

[READ: The Impact of Mobile on the Immediate Future]

There are a few things that can distinguish an event from the crowd – and leave everyone buzzing about how fabulous it was for months after it’s done.  How can you create an event that falls into the latter category?

Unlike creating a “traditional” stand alone app, which offers a world of potential pitfalls for the unwary or unprepared, leveraging mobile wallet passes to interact with and mobilize your attendees, sponsors and volunteer base is an easy way to keep the budget under control while providing a top notch experience for everyone involved in the show or conference.

In this weeks episode of Mobile Wallet Marketing Made Easy, Hazel & Kim run down the list of reasons why it’s both cost effective and smart to utilize mobile updates for your trade show, conference or other gathering, especially if you produce more than one show; relying on previous attendees to generate ticket sales and enrollment for future shows is sometimes critical to long term success.

[LEARN: Trade Show Passes and Event Tickets Using Mobile Wallet Passes]

Whether you’re in the market for more attendees, better communication and interaction, an easy way to keep everyone up to date on what’s going on, or providing more value add for sponsors and vendors, you won’t want to miss this episode!