Surveying your audience is not merely “asking questions.” But a lot of people treat it that way. It’s usually the same people who complain about not getting results.

You can’t just go with your gut or brainstorm your way into a good, reliable survey. There is a process, and you need to respect it.

When choosing questions, you need to be careful, precise, and efficient. There’s only so much you can ask before your surveyees become annoyed or agitated and decide not to go through with it.

That is why every question has to have a purpose.

What you need are questions that will help you investigate and segment your audience.

Each question you ask should reveal a portion of the story. If you don’t understand how a specific question does that - get it out! You don’t need it.

Today, I want to talk to you about 5 types of market segmentation you can use to create surveys and get the whole story.

I’m going to go over each of these segmentation types, explaining when and how to use them.

Let’s dive in!

Key Takeaways:

• Surveying cold vs. warm vs. hot leads (1:29)
• How we implemented these segmentation types to SurveyDetective (3:41)
• Demographic segmentation (4:06)
• Firmographic segmentation (4:41)
• Geographic segmentation (5:43)
• Psychographic segmentation (6:54)
• Behavioral segmentation (8:10)
• How to use types of market segmentation to create surveys (9:24)
• Creating perception using segmentation (10:41)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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