Filling Seats: The State of Enrollment Marketing in Higher Ed

5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University


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In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about: 

  • how an on-going collection of data guides their ability to recruit
  • how her private sector experience shaped her view on enrollment as a consumer product now
  • how analyzing data has revealed critical insights on their student population

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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