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On this episode, Daniel Cho, Head of Strategic Pricing Center of Excellence at Philips Healthcare, takes us through the story of Value Pricing and Value Selling at Philips - a leading healthcare company that has had tremendous success in this space, achieving outstanding business results.
By PricingWorksOn this episode, Daniel Cho, Head of Strategic Pricing Center of Excellence at Philips Healthcare, takes us through the story of Value Pricing and Value Selling at Philips - a leading healthcare company that has had tremendous success in this space, achieving outstanding business results.