Video is such an important part of building an online business. But it can be pretty intimidating. What if people judge me? What if no one watches? What if I don’t have the right setup to start even though I want to? If you're guilty of using these questions to start creating video content then this episode is for you! 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, my guest, Shania Clarke, and I have a conversation to give everyone listening some actionable ways that we can all be more confident on video and use it to build a better connection with our audiences. Whether you call yourself an extrovert or an introvert, Shania is dropping all the facts on how to succeed with video content.  

Shania Clarke is a video & business coach who helps new coaches build their visibility and authority online. With her Authority Builder methodology, she has helped women stop friend-zoning themselves and self-sabotaging their growth so they can build the business of their dreams.

In this episode we cover  

[00:01 - 04:20] Introducing My Guest, Shania Clarke  

[04:21 - 11:46] Why Are People So Afraid of Video? 

[11:47 - 15:59] Tools and Equipment We Can Use for Video

[16:00 - 24:39] Strategizing Your Videos and Content

[24:40 - 33:01] Getting People to Show Up

[33:02 - 37:16] Which Platforms to Leverage and Inspiration

[37:17 - 14:58 ] Video Is Like Pizza: Even If It’s Bad, It’s Still Pretty Good

Key Quotes

“Video is such a struggle for so many people. I think a lot of people are putting these pressures on them to act a certain way in order for people to perceive them a certain way.” - Shania Clarke  

“You can be the juiciest peach in the world and someone out there just isn't going to like peaches. So you could be putting the absolute best version of yourself out there online, but somebody out there is still going to find things that they don't like about how you look or what you said. And so there's really nothing that you can do to change someone's mind or change how they perceive you.” - Shania Clarke  

“The thing that a lot of people need to realize is that when you're so worried about people's opinions and what they think of you, then you're kind of straying away from who your ideal clients are.”  - Shania Clarke 

“It's also really important to share personal content, because people buy from people and the more that your audience can relate to you, the easier it is for them to build their trust in you.”  - Shania Clarke  

Connect with Shania on Instagram and listen to her podcast, Build Your Own Business 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

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