Innovation Competition leads to innovation. If you’re the only inspector in your area it’ll be difficult to improve. And if you’re working in a crowded market, you won’t succeed by doing what everyone else does. Healthy competition encourages change. Customer Service Home inspectors offer similar products - they compete for customers. Improved customer service leads to loyal followers and the best marketing in the marketplace - word of mouth. Complacency Competition shakes off complacency. If your inspection company is consistently trying to innovate and better itself, you’ll be encouraged to push yourself - leave complacency to a rock. Understanding Your Market Competition forces you to focus on your core audience. Inspectors target local markets and your competition will encourage you to better understand that setting. Education Watching your competitors do well can teach you things about your business. Their practices will provide you with valuable insight into the state of the market, and help show you what works – and - more importantly - if pay attention - what doesn’t.