Nowadays, small business owners have access to enormous amounts of data, which they leverage to improve their marketing efforts.

This data is collected via several different means, but call tracking technology is up there with the most accessible and effective.

Let’s take a look at five ways in which call tracking can benefit your business.

Identifying online customers and matching them with the phone-based ones can be tricky; sophisticated call tracking software gets around this by assigning each customer with a unique number to call.

Identifying common complaintsIn most cases, large chunks of a calls to a business will concern the same few common complaints and criticisms. | To read full story, visit https://startuparound.com/read/1582624807.22576/5-ways-that-call-tracking-could-benefit-your-small-business?ref=audio_experience