"Publishing is a business." That statement is as true for those who self publish as it is for those who plan to pitch a traditional publisher. Who will purchase your book? And how do you reach them? Years ago, a popular writer named Michael Hyatt coined the phrase "platform building." It's the idea that if you want to publish, you need to simultaneously create followers who will purchase your book. In this episode, we identify the five main ways that writers can build their following.