Fundraising is Beautiful

5 ways to drive away donors


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Are you getting too much fundraising revenue? Do you need fewer donors to support your work? Here's how you can help solve that problem:

  1. Write and design for your coworkers (or yourself).
  2. Change the subject between your acquisition and cultivation messages.
  3. Educate your donors.
  4. Develop your website differently from your offline messages.
  5. Have sloppy donor data.
...more
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Fundraising is BeautifulBy Steven Screen, Jeff Brooks

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