A brand podcast has a ton of built-in value. Within your industry, you have the ability to connect with your audience on a medium that's gaining new listeners by the day. You also have the ability to establish authority and trust - two of the biggest components a brand needs to succeed. That authority will not only earn you respect with your listeners, but others in your industry as well. 

With more and more brands getting on the podcast train, you want to be sure your show does all of the aforementioned PLUS one very important factor that will truly make your efforts worthwhile: you want to set your podcast up to generate leads. This will legitimize all of the effort you put into your podcast, as well as help you grow and reach levels of sustainability that will open up the door for a multitude of possibilities in the future.

In Episode 86 of Pod Theory, I'm sharing five strategies you can implement to generate leads from your podcast. This will enable you to maximize your podcast's strength and give transform your listeners into valuable, long-term customers and brand advocates!

What are some ways you've used your podcast to generate leads for your brand? Find me on Twitter and let me know your process.

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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production