Marketing On Tap

5 Ways To Increase Challenge Show-Up Rates


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Running a challenge is a great way to create a relationship with your audience in a short period of time, however, it’s only effective if they show up!

Even after already investing a lot of time and effort into getting registrants for your challenger and making all the necessary preparations, one monumental question remains: will they show up? 

Thankfully, you have total control. In this episode, I’ll be giving you FIVE different easy-to-implement and effective ways to increase your challenge show-up rate.  

At The JW Agency we’ve had dozens of clients run highly profitable challenges and the #1 area they all focus on is increasing the show-up rate. Why? The more who show-up and engage, the more potential buyers you have. They won’t buy if they didn’t show-up, didn’t gain value, and didn’t build a relationship with you.

A 5% increased show-up rate could be the difference in tens of thousands of dollars in revenue. So put your earbuds in, take notes, and increase your next challenge show-up rate! 

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Share-worthy Quotes:

  • Facebook pop-up groups are important to create engagement, build likeability, trust, and credibility before a challenge starts.
  • If you implement texting as a reminder, and engagement tool, it works fabulously to get more people to engage and show up.
  • If people don't show up and don't engage in the content, then they won't buy.
  • In a pop-up Facebook group, you're actually training them to hear you, get the content, be around like-minded people, and show-up. 
  • You can incentivize people to be LIVE by listening, being one of the first people to take action, and getting something - that's one way you're going to get people to show up and engage with your content.

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Marketing On TapBy Jessica Walman