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Summary:
In this episode of the CEO & Clinician Podcast, Dr. Brenda breaks down the five essential components of creating a premium birth prep program that clients are excited to invest in. If you're still selling birth prep session-by-session, this episode will challenge you to think bigger about the value you provide and how to position your services as a true signature solution.
Brenda shares why premium programs aren't simply about charging higher prices, they're about solving bigger problems, delivering outcomes clients truly care about, and creating a structured experience that supports women throughout pregnancy, birth, and postpartum recovery.
You'll learn how to:
Whether you're looking to launch a birth prep program or elevate an existing offer, this episode will give you practical strategies to create a premium experience that delivers greater value, better outcomes, and increased revenue for your practice.
Episode Chapters:
1:00 — Why premium programs matter
2:00 — Component 1: Solve bigger problems
4:00 — Component 2: Get specific
8:26 — Component 3: Build a clear framework
12:46 — Why the framework matters
13:17 — Component 4: Anticipate barriers
16:10 — Example: postpartum home visits
18:36 — Component 5: Package it like a present
20:52 — What makes it truly premium
21:49 — Closing and call to action
Resources:
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here
Want to Go Deeper:
Stay Connected:
Website
Leave a review on Apple Podcasts
By Dr. Brenda HeineckeSummary:
In this episode of the CEO & Clinician Podcast, Dr. Brenda breaks down the five essential components of creating a premium birth prep program that clients are excited to invest in. If you're still selling birth prep session-by-session, this episode will challenge you to think bigger about the value you provide and how to position your services as a true signature solution.
Brenda shares why premium programs aren't simply about charging higher prices, they're about solving bigger problems, delivering outcomes clients truly care about, and creating a structured experience that supports women throughout pregnancy, birth, and postpartum recovery.
You'll learn how to:
Whether you're looking to launch a birth prep program or elevate an existing offer, this episode will give you practical strategies to create a premium experience that delivers greater value, better outcomes, and increased revenue for your practice.
Episode Chapters:
1:00 — Why premium programs matter
2:00 — Component 1: Solve bigger problems
4:00 — Component 2: Get specific
8:26 — Component 3: Build a clear framework
12:46 — Why the framework matters
13:17 — Component 4: Anticipate barriers
16:10 — Example: postpartum home visits
18:36 — Component 5: Package it like a present
20:52 — What makes it truly premium
21:49 — Closing and call to action
Resources:
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here
Want to Go Deeper:
Stay Connected:
Website
Leave a review on Apple Podcasts