As a marketer, I (Jayme) have a strange love hate relationship with websites. I hate stumbling upon a cool brand with a horsesh*t, non-mobile friendly website. And I love discovering beautiful websites where every detail of the user experience has clearly been thought through. A website is a huge part of the marketing pie - whether you want to admit it or not. Customers and potential customers likely visit (and possibly judge) your website more often that you might think. Even in the age of social media that we are in now.

So, when's the last time you thought about how well yours is performing? Better yet, when's the last time you've changed/updated something on your site?

In this episode, we get into some easy to follow ground rules + tips to consider if you feel like stepping up your game!