Brand positioning is the process of positioning your brand in the mind of your customers more than a tag line or a fancy logo. Brand positioning is the strategy used to set your business apart from the rest.

5: What is Brand Positioning?

Host Kevyn Germaine is a personal brand strategist, founder and principal of Germaine Consulting. Brand Talk with Kevyn Germaine brings personal brand strategies and inspiration from the best and brightest minds and Kevyn himself. Hear from inspiring individuals and learn about their brands, success, failures and signature core values.

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5: What is Brand Positioning?

5: What is Brand Positioning?