EP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/whats-an-empathy-filter-and-how-it-helps-business-results-episode-5/

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