"How many designers does it take to change a lightbulb?" —Gill Wildman

This episode is a special discussion about naming in design disciplines. What's this work called, anyway? Service design? Experience design? Strategic, transdisciplinary, post-disciplinary?

At the table are George Oates, Sarah Drummond, Gill Wildman and Nick Durrant—founders of various design agencies here in the UK—plus Lily McCraith, an undergraduate student who's just starting out.