Big Mum Energy

5 year old CEO with Big Adventures & Even Bigger Feelings


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On this special episode of Big Mum Energy, Ali chats with one of the youngest storytellers in Australia — five-year-old Ruby, creator of the hit kids’ podcast Hat Business, and her mum Ally, who helps bring Ruby’s magical world to life.


Hat Business isn’t about selling hats it’s about big adventures, brave moments, and understanding big feelings.

Each episode takes kids on a journey through imagination, learning, and emotional resilience… all through the eyes of Ruby and her iconic characters.

In this heartwarming conversation, you’ll hear:

  • How the idea for Hat Business started as simple storytelling between mum and daughter.
  • Why kids connect so deeply with adventures that gently teach emotional skills.
  • How Hat Business grew to over 100,000 downloads and became a favourite for families.
  • The power of letting kids lead, create, and express themselves freely.


Perfect for parents who want screen-free stories that help kids grow emotionally, and for mums who love seeing their children shine.


Join the Hat Business Club today and explore more adventures, get 50% off annual membership when you use code Ruby50 at Hatbusiness.com.au

You can also follow their journey on YouTube @HatBusiness.

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Big Mum EnergyBy Ali Birch