i built an ai agent and fed it alex hormozi's entire youtube catalogue - 173 videos, 172 transcripts, 220 megabytes of data. the agent found 50 patterns, 9 title formulas with benchmarks, and 5 rules in my content pipeline that were statistically wrong.

in this episode, i walk through each of the 5 overturned rules with the actual data behind them. title length, contrarian hooks, emotional triggers, case study structure, and pain-first openings. none of them held up.

chapters:

00:00 My best video got 41 views

00:52 Rule 1 - Title length

02:03 Rule 2 - Contrarian hooks

03:08 Rule 3 - Emotional triggers

03:48 Rule 4 - Case study structure

04:22 Rule 5 - Pain hooks

05:07 What actually works - 9 formulas

06:24 The 30-60 min dead zone

06:49 Pipeline audit

07:44 What's next