If you don’t currently have a business purpose, or feel your current purpose lacks impact with your customers and team… this is the episode for you.

This week on ScaleUps Podcast 10 Minute Thursday we unpack how to develop or improve your business purpose.

We cover questions like: Why does having a purpose matter? How do you go about developing a purpose? What to include or avoid when writing the purpose statement? What are some examples of well-written and poorly-written purpose statements.

Today’s content comes from the ScaleUps Roadmap program, due for release in early 2023.

Scaleups Roadmap is an exclusive cohort-based program that helps first-time Founders develop a strategy and execution plan that will enhance their growth rate, profitability, valuation & exit options.

Participants will walk away with a clear growth strategy for the next 3 years, a simple 12-month execution plan, a renovated and improved business model and some new business peers.

If you’d like to join the waitlist for ScaleUps Roadmap – email [email protected].

Here’s What We Cover…

01:49 – Why does having a purpose matter?

02:47 – How do you go about developing a purpose?

04:18 – Top 5 tips for nailing the articulation of your purpose

06:10 – Examples of purpose’s that lack impact

07:27 – Examples of some well-written purpose statements

11:06 – Summary of top tips

------------------------------------------------------

If you got value from today’s episode, please remember to:

Follow us on your favourite socials:

ScaleUps Podcast on LinkedIn: https://www.linkedin.com/company/scaleupspodcast

ScaleUps Podcast on Instagram: https://www.instagram.com/scaleupspodcast/

ScaleUps Podcast on Facebook: https://www.facebook.com/scaleupspodcast

Watch the full episode at ScaleUps Podcast on Youtube: https://www.youtube.com/channel/UCLlvcqAuqJMYBVUBoiixChQ

You can connect with Sean directly via:

LinkedIn: https://www.linkedin.com/in/seansteeleprofile/

Website: www.seansteele.com.au